Meet my chocolate lab, Switz.
EXPERIENCE
2019-present
Copywriter
Full-time
My responsibilities include curating or editing all content accessible on the company's website, blog, and education center. Daily tasks also include providing content for all promotional efforts, including short copy for website assets and promotional emails. Additional responsibilities include writing the company's press releases brand features in various publications.
2018-present
Social Media Coordinator
Contract
My responsibilities include managing the brand’s social media. Including Facebook, Twitter, and Instagram. Additional responsibilities include proofreading all blog posts (written by staff) before they are posted on the brand’s website.
2020-present
Social Media Coordinator
Contract
My responsibilities include managing the brand’s social media. Including Facebook, LinkedIn, and Instagram.
EDUCATION
2014-2017
Bachelor's Degree
GPA: 3.67
University of Central Oklahoma
Studied Strategic Communications in the Mass Communications Program. Studies of emphasis include Brand Communication, Public Relations, Theory of Communication, Market Research.
2012-2014
Associate's Degree
GPA: 3.5
Oklahoma City Community College
Studied Graphic Arts in the Graphic Design Program. Studies of emphasis include basics of general studies, Brand Communication, Design Principles, and Photography.
2011-2012
Vocational School Certification
GPA: 3.57
Moore Norman Technology Center
Studied Graphic Design in the Advertising Design Program. Studies of emphasis include Adobe Suite Skills (InDesign, Photoshop, and Illustrator), Design Principles, and Photography.
TECHNICAL SKILLS
Adobe Suite
AP Style Writing
DSLR Photography
Social Media Management Software
Microsoft Office
B2B and B2C Copywriting
Photo Editing
Social Media Channels
AREAS OF FOCUS
Brand Communication
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Development of creative strategies and tactics
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Identifying demographics and psychographics
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Measuring ROI's
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Analysis of media placement
Public Relations
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Press releases
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Media releases
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Media alerts
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Planning sheets
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Flyers
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Media kits
Social Media
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Platform-specific content creation
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Strategic implementation
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Analysis of trends
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Immediate response time
Writing
Copywriting for
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Internal and external company communication
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Landing pages
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Product descriptions
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Donor solicitations
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Social media captions
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Video scripts